Outdoor Sign
Outdoor Poster
Subway Entrance Billboard
Billboard
End Animal Trafficking
Animal trafficking is a horrific and ongoing issue in our world today. Every day thousands of animals are trafficked all around the country and used for countless products. Whether it be for consumption purposes or material, this industry is claiming the lives of countless animal species. For this campaign I chose to focus on the more textile part of the industry. I wanted to make the animals interact with the clothing or jewelry that parts of them were used to make. I also wanted the tone of this campign be direct while having bold colors and engaging imagery.
