Logo
Interactive Bus Station Ad
Subway Station Ad
Branded Shirt
Branded Amp & Guitar Pick
Web Landing Page
Rickenbacker Re-brand
Rickenbacker was once one of the leading guitar brands in the 1960’s and 1970’s, being the brand of choice for bands such as The Beatles and The Who. Over time, this brand became overshadowed by other music brands such as Fender and Gibson. I decided to focus my messaging on how unique the sound quality is of Rickenbacker products. It’s one of the brand’s more recognizable features that sets them apart from the rest. My goal with this brand re-fresh was to bring back the spark this brand once had by altering their voice and presence with new imagery as well as a re-thought logo.
