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Olipop Campaign
This is a campaign for the soda brand “Olipop.” The brand advertises themselves as a healthy alternative to regular soda brands like Coca-Cola and Pepsi, by reducing sugar and adding probiotics to promote “gut health.” My goal was to create a campaign that really highlights the healthy ingredients included in this soda and to try and advertise to the public that healthy products can just be as fun and interesting as “normal” soda brands by including fun graphics and colors while also focusing on the healthy ingredients. I wanted to direct the campaign to Olipop’s current audience as well as potential new customers that may be skeptical, or not know of the product to begin with.
